DIS 695
Fundamental of
E-Commerce
Assignment
3
Due: December 1, 2004 at 4:30 p.m.
|
If your last name starts with …
|
Then answer questions 1 to 6 with reference to …
|
|
A-G
|
Ashford.com
|
|
H-Z
|
Landsend.com
|
- Visit
your site and give a review of its products and services.
- Evaluate
the Web site using the design criteria (exhibit 16.2 of your text) we discussed
in class.
- Evan
Schwartz listed nine guiding principles for e-commerce strategies. Identify and explain the ones that apply
to your site.
- Summarize
the B2C strategies used by your site as described in the attached article
from Wall
Street Journal: "Making the Sale:
Facing tight times, e-tailers scramble for ways
to turn browsers into buyers", 9/24/2001, page R6.
- What
other strategies will you recommend your site should explore to turn
browsers into buyers?
- What
lessons do you learn from this site that you can apply to your group
project site?
Note: Turn in an electronic copy of your answer
through BlackBoard.