Assignment 1 (Due: September 15, 2004 at 4:30pm)
|
If your last name starts with …
|
Then answer questions 1 to 4 with reference to …
|
|
A-G
|
an EC failure story
|
|
H-Z
|
an EC success story
|
- Identify
a company that operates solely online or utilizes a click-and-mortar
strategy.
- Give
an account of its products and services as well as evidence of its
failure/success.
- Identify
and describe the factors that account for its EC failure/success.
- Discuss
whether or not your EC failure/success story supports/refutes the argument
presented in the attached 12/10/01 Wall Street
Journal article, "No Sale: Plenty of Companies Still Don't Let
Consumers Buy Products Online".
Note:
–
Turn in an electronic copy of your answer
through BlackBoard.
–
Be sure to include a reference to your EC
failure/success story.