DIS 390-010

Fundamentals of Electronic Commerce

 

 

Instructor:         Anita Lee-Post

 Semester:         Summer 4-week 2003

Office:              BE 455F

 Office Hours:   TWR  noon to 1pm

Classroom:        BE 215

 Class Time:      MTWRF 10am to noon

 

 

Homepage:

http://www.uky.edu/~dsianita/390

 

 

SWEB:

http://iweb.uky.edu/uams/default.htm

 

 

Textbook:

Electronic Commerce: Business, Technology, Society, Kenneth C. Laudon, and Carol G. Traver, Addision Wesley, 2002.  ISBN 0-201-74815-0.  (required)

 

http://www.LearnEcommerce.net

 

 

 

New Perspective on Creating Web Pages with HTML, 3rd Edition Comprehensive, Patrick Carey and Mary Kemper, Course Technology, 2003. ISBN 0-619-10114-8.  (required)

 

http://www.course.com/catalog/downloads.cfm?isbn=0-619-10114-8

 

 

 

JavaScript Complete Concepts and Technique, 2nd Edition, Shelly Cashman and Dorin Quasney, Course Technology, 2001.  ISBN 0-7895-6233-2.  (recommended)

 

http://www.course.com/catalog/downloads.cfm?isbn=0-7895-6233-2

 

Objectives:

This course examines tools and methods for executing electronic commerce (E-Commerce) initiatives.  It fosters understanding of implementation issues, provides knowledge of relevant technologies, and develops practical skills in building web-based E-Commerce systems.  Consideration is given to designing these systems' interfaces, functionalities, contents, and coordination protocols.  Technologies for building systems that conform to such designs are covered; examples include HTML, JavaScript, and higher-level facilities.

 

 

Assignments:

There will be assignments involving the use of HTML and JavaScript, written assignments, and a group project.  Details of these assignments will be announced in class with at least one week's notice.  Except for the group project, all other assignments are individual works (i.e., no copying from others or group work).

 

 

Quizzes:

To encourage student preparedness, attendance, attention, and participation, a total of 8 concept quizzes will be given during the semester, each marked on a scale of 10, with a guaranteed minimum of 5 awarded for merely being present. Of the 8 quizzes, only the best 7 will count. There will be no "make-up" quizzes, for any reason. 

 

 

Exams:

There will be a comprehensive final.

 

Grading:

The final grade will be determined as:

 

Class Behavior *

  3%

 

Concept Quizzes

  7%

 

2 Written Assignments

20%

 

2 Case Assignments

20%

 

Group project

30%

 

Final

20%

 

Tentative Course Outline

 

 

Dates

 

Topic

 

Readings

5/13

Introduction

 

5/14-5/15

E-Commerce Essentials:

·         Definitions

·         Business models

·         Infrastructure

Ch. 1, 2, 3

5/16

E-Commerce Implementation:

·         Structured analysis & design

·         Server software

·         Development tools

·         Hardware

Ch. 4

5/19-5/22

HTML

 

5/23-5/30

JavaScript

 

6/2-6/3

E-Commerce Securities:

·         Threats

·         Control measures

·         Payment systems

Ch. 5, 6

6/4-6/5

E-Commerce Strategies:

·         Consumer behavior

·         Customer relationship management

·         Customer retention

Ch. 7,8

6/6

E-Commerce issues:

·         Ethical

·         Social

·         Legal

Ch. 9

6/9

Group Presentation

6/10

Final Exam.

 

 

*  Proper class etiquette is expected.  The following in-class behavior will count against your class behavior score:

·         Reading newspaper

·         Doing cross-word puzzle

·         Engaging in any class unrelated activities

·         Answering/making cell phone calls

·         Chatting

·         Eating/drinking

·         Personal web-surfing

·         Personal e-mailing

·         Walking in and out of the classroom