DIS 390
Fundamentals of
e-commerce
Assignment
2
Due:
June 9, 2003
at 10am
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If your last name starts with …
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Then answer questions 1 to 3 with reference to …
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A-D
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Ashford.com
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E-Z
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Landsend.com
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- Evan Schwartz listed nine guiding principles for
e-commerce strategies. Identify and
explain the ones that apply to your site.
- Summarize the B2C strategies used by your site as
described in the attached article from Wall Street
Journal.
- What other strategies will you recommend your site
should explore to turn browsers into buyers and repeated customers?
- What lessons do you learn from this site that you
can apply to your group project site?
Note: Turn in a
printed copy of your answer.