Marketing to Restaurants
Restaurateur and chef interest in serving locally grown cuisine is one of the most commonly documented trends in the American restaurant industry over the last decade.
3 Reasons Chefs Want Local
- Locally grown foods are fresher and have a higher or better quality.
- Customers have requested local products, especially after the restaurant has previously carried local foods for a period of time
- Unique or specialty products are available locally
Keys to Restaurant Sales Success
- Develop relationships with chefs
- Understand the effects of pricing on their financial returns
- Manage potential risks from a new or developing market channel
- Prove reliability by offering consistent product quality and superior service to chefs and restaurants