Roadside Farm Markets

The term “roadside farm market” can refer to those markets located in permanent facilities at the farm or food manufacturing location; they are typically open year-round (but often with limited off-season hours). 

Overview

A roadside farm market is sometimes distinguished from a roadside stand by location and hours. The term “roadside farm market” can refer to those markets located in permanent facilities at the farm or food manufacturing location; they are typically open most of the year.

Some marketing considerations for roadside farm markets are similar to considerations for Pick-Your-Own and roadside stands. There are also many considerations unique to establishing a more permanent retail facility. A working business plan is a key part of successful farm marketing enterprises at every scale. Considerable planning will be required before opening a roadside farm market due to its more permanent nature and the fact that it serves clientele for most of the year. A roadside farm market is a retail business and location is a key consideration for any retail business. 

Farm Bureau Program

Many farm markets in Kentucky participate in the Kentucky Farm Bureau Certified Roadside Farm Market Program. Participating markets do not have to be open year-round, but they must have established hours of operation. The program, available to members of the Kentucky Farm Bureau, provides collective advertising, promotional items, educational tour opportunities, and other marketing benefits. For more information, contact the Kentucky Farm Bureau.