Internet & Social Media

The way we communicate with each other is changing. Many consumers are now using their smartphones or tablet devices to connect to and interact with local businesses.

Social Media

Social media is the virtual interaction among individuals and businesses in which they create, share or exchange information through online networks and communities. Social media makes the sharing of photos, graphics, text, videos, etc., with an audience quick and easy. Often, frequency and immediacy are noted as the top advantage of using social media channels as part of your business marketing plan. These channels also offer the ability to interact with your customers in an online space where they are comfortable. 

Internet Marketing

The internet can be utilized for a variety of farm marketing strategies. Producers may sell their products online through e-commerce, use a website to take orders for their goods, develop email-based marketing campaigns, or simply advertise their operation through a “billboard” type website. Social media and blogs provide other channels through which the internet can be used for promoting a farm enterprise. Internet marketing tools continue to change as consumers make more and more purchasing decisions using handheld devices.