Matthew Quarles
Director of Recruitment
Gatton College of Business and Economics
matthew.quarles@uky.eduDevelop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.
Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.
Minimum Total Hours: 120
CIS 110 OR WRD 110 – Composition and Communication I
(3)
CIS 111 OR WRD 111 – Composition and Communication II
(3)
OR
CIS 112 OR WRD 112 – Accelerated Composition and Communication II
(3)
ACC 200 – Intro to Accounting for Decision Makers
(3)
OR
ACC 202 – Managerial Uses of Accounting Information
(3)
ACC 201 – Financial Accounting
(3)
ECO 201 – Principles of Economics I
(3)
ECO 202 – Principles of Economics II
(3)
AN 105 (Previously B&E 105) – Business Applications of Spreadsheets
(1)
MA 123 – Elementary Calculus and Its Applications
(3)
MA 162 – Finite Mathematics and Its Applications
(3)
OR
MA 113 – Calculus I
(3)
OR
MA 137 – Calculus I with Life Science Application
(3)
MKT 300 – Marketing Management
(3)
FIN 300 – Corporation Finance
(3)
MGT 301 – Business Management
(3)
MGT 340 – Ethical and Regulatory Environment
(3)
AN 300 – Introduction to Business Analytics
(3)
ECO 391 – Economic and Business Statistics
(3)
MKT 310 - Consumer Behavior
(3)
MKT 340 - Introductory Marketing Research
(3)
MKT 450 - Marketing Strategy and Planning
(3)
MKT Electives Upper-division Marketing Electives (300 level & above)
(9)
CIS 300 - Strategic Business and Professional Communication
(3)
In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.
All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$74,680
per year in 2023
Number of Jobs
868,600
in 2023
10 Year Job Outlook
116,600
new jobs (average)
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours.
Source: Bureau of Labor Statistics
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Matthew Quarles
Director of Recruitment
Gatton College of Business and Economics
matthew.quarles@uky.eduGatton College of Business & Economics
859.218.1156
