TEL 555 – Economy and Industry Standards
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Portal Sites and Search Engines

Portal site

How Search Engines Work

Major Search Engines

Metacrawlers (Meta Search Engines)

Meta Tags

Meta Tag Lawsuits

Other issues:

·         Search results and advertising

·         Competition with Web retailers


Commercialization of the Internet

·         Following traditional model of “selling you eyeballs”

Slides on Ecommerce and Web Advertising (optimized for Internet Explorer)


The Long Boom…

 

The new economy involves

·         Tech change

·         Ethos of openness

 

Characteristics of the new economy

·         Niche markets

·         Loss of the physical

·         Efficiency and productivity

·         International competition

·         5 tech waves

·         Globalization (openness and restructuring – think glasnost)

o        Shift to capitalism

o        Openness to trade

o        Market integration

o        “Developed” areas “help” “Underdeveloped” get into the new economy and,

o        “Upper-class” helps the “Under-class” get connected

·         Education - virtual books/libraries, more about learning to think, not about what you know

·         Multiculturalism – open to differences, globally too

 

Criticisms?

·         What will happen to the world’s cultures?

 


 

The World’s Next Growth Economy

 

Economic power=Information power

 

·         Adoption rates

·         Competition

·         Exporting

·         U.S. Advantages

 

Impediments to the global marketplace

·         Connection costs

·         Cultural values

·         Language