Intrapersonal Communication (Persuasion)

Interpersonal Communication

Small Group Communication

Organizational Communication

Intercultural Communication

Mass Communication
 

Applied Contexts

Health Communication

Instructional Communication
 
 

Honors Capstone Home Page

Last updated March 15, 2000

Mass communication occurs when a small number of people send messages to a large anonymous and usually heterogeneous audience through the use of specialized communication media.

The units of analysis for mass communication are the messages, the mediums, and the audience.

Mass Communication represents the creation and sending of a homogeneous message to a large heterogeneous audience through the media. Mass communication studies the uses and effects of the media by many as opposed to the study of human interaction as in other communication contexts.