SPRING 2000 THEORY WORKBOOK

Table of Contents


General Contexts

Intrapersonal Communication (Persuasion)

Interpersonal Communication

Small Group Communication

Organizational Communication

Intercultural Communication

Mass Communication
 

Applied Contexts

Health Communication

Instructional Communication
 
 

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Last updated February 24, 2000

HONORS:  COMMUNICATION CAPSTONE
SPRING 2000 THEORY WORKBOOK

INTERPERSONAL CONTEXT
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Social Judgement Theory

Explanation of Theory:

Communication parties experience internal, conflicting pulls causing relationships to be in a constant state of flux, known as dialectical tension.  The pressures of these tensions occur in a wavelike or cyclical fashion over time.  Relational Dialectics introduces the concept that the closer individuals become to one another, the more conflict will arise to pull them apart.

Theorist: Baxter and Montgomery

Date:  1988

Primary Article:

      Baxter, L.A. (1988). A dialectical perspective on communication strategies in relationship development. In S. Duck (Ed.), Handbook of Personal Relationships, pp.257-273.

Individual Interpretations:

There are three primary relational dialectics:

*Connectedness and Separateness
Although it is only natural to desire a close and permanent bond in our interpersonal relationships, no relationship can endure unless the involved individuals spend some time alone. Too much connection results in the loss of individual identity.

*Certainty and Uncertainty
Relational partners need predictability along with a sense of assurance in their interpersonal relationships. However, without the spice of variety that comes from novelty, mystery, and spontaneity in relationships (featuring too much predictability), they become bland and monotonous.

*Openness and Closedness
In an interpersonal relationship, communication partners feel the pressure to be transparent and reveal extensive personal information.  However, this pull counters a natural individual desire for privacy.  This dynamic struggle demonstrates that intimacy in relationships is not a straight-line path.

Metatheoretical Assumptions:

Ontological Assumption:
In this sense, the theory is extremely humanistic.  Relational Dialectics believes that there are many truths, dependent on the individual nature of each relationship. 

Epistemological Assumption:
The theory is also quite humanistic in the relationship between the research being done and the researcher.  What is researched is dependent on the observer.

Axiological Assumption:
I feel that Relational Dialectics is humanistic in the values sense as well.  Research being done is value-laden and biased because each dialectic is an opinion which must be made by the individual researcher.

Critique:

Relational Dialectics if a humanistic theory based on the idea that people are responding to the pulls and tugs that surround them in a relationship.  It presents a practical hypothesis, but because it is unique to the situation, it becomes difficult to make generalizations.  However, it does do an excellent job of explaning specific instances.

Ideas and Implications:

Relational Dialectics is useful to apply in situations when trying to explain dramatic or sudden changes in human communication behavior.  The pressures each pole (or dialectic) exerts is comparable to the waxing and waning periods of the moon. 
Relational partners are constantly fluctuating  between the poles; 
each extreme behavior offsetting tendencies toward the other pole. 
In studying an maintaining interpersonal relationships it is essential 
to understand this phenomenon.

Example:

An applicable example to help illustrate Relational Dialectics involves two college students in a romantic relationship, Jill and Josh.

*Connectedness and Separateness
Jill and Josh are very close and Josh insists on spending all their free time together.  Jill enjoys Josh's company very much, but sometimes she feels like she needs her own space and personal space.  She tries to help Josh understand they can still be very close without being together every second of the day.

*Certainty and Uncertainty
Jill and Josh also need a little more excitement in their relationship.  Their activities with each other have become somewhat redundant, and they desire some spice in their relationship.  They rarely go out anymore and when they do, they always participate in the same activities with the same people.

* Openness and Closedness
Jill has a very high level of self-disclosure with Josh which helps maintain a sense of openness in their relationship.  Josh has progressively gotten less and less open with Jill about stories from his past, how his day was, and his feelings toward Jill.  This change confuses Jill and makes her feel less comfortable opening up.

Relevant Research:

      Montgomery, B.M. & Baxter, L.A. (1998). Dialectical Approaches to Studying Personal Relationships.

      Baxter, L.A.& Montgomery, B.M. (1996). Relating: Dialogues and Dialects.
In Hirokawa, R.Y. & Poole, M.S. (1996). Communication and Group Decision Making.

Location in Eight (8) Primary Communication Theory Textbooks:

     Anderson, R., & Ross, V. (1998). Questions of communication: A practical introduction to theory (2nd ed.). New York: St. Martin's Press.  N/A

     Cragan, J. F., & Shields, D.C. (1998). Understanding communication theory: The communicative forces for human action. Boston, MA: Allyn & Bacon. pp. 215-218.

     Griffin, E. (2000). A first look at communication theory (4th ed.). Boston, MA: McGraw-Hill. pp. 163-174.

     Griffin, E. (1997). A first look at communication theory (3rd ed.). New York: McGraw-Hill. pp. 179-191.

      Infante, D. A., Rancer, A. S., & Womack, D. F. (1997). Building communication theory (3rd ed.). Prospect Heights, IL: Waveland Press. N/A

      Littlejohn, S. W. (1999). Theories of human communication (6th ed). Belmont, CA: Wadsworth. N/A

      West, R., & Turner, L. H. (2000). Introducing communication theory: Analysis and application. Mountain View, CA: Mayfield. pp. 164-177.

       Wood, J. T. (1997). Communication theories in action: An introduction. Belmont, CA: Wadsworth. pp. 206-212.
 

Social Judgement Theory
Social Judgement theory states that when individuals attend to a message, they instantaneously judge where the message should go in their mind on an attitude scale.

Model: N/A

Theorists: Muzafer Sherif, Carolyn Sherif, Carl Hovland

Original Conception: 1961

Primary article:
 Sherif, M., & Hovland, C.I. (1961). Social Judgement. New Haven, CT: Yale University Press.

My interpretation of this theory is that when people receive messages (verbal or nonverbal) they immediately judge where the message should be placed on a scale in their mind through comparing the message with currently held views.
Individuals have three zones in which they accept or reject specific messages or attitudes. The latitude of acceptance zone is where individuals place attitudes they consider acceptable.  The latitude of rejection zone is where individuals place attitudes they consider unacceptable or objectionable.  The latitude of noncommitment is where people place attitudes they find neither acceptable nor rejectable.

Social Judgement theory is a scientific theory.  Epistemologically there is one universal interpretation (one truth) in that people judge the messages they receive.  Ontologically, this theory is deterministic in that an individuals behavior can be predicted.  Axiologically, Social Judgement theory is value-neutral in that the theoretical propositions are objective and not biased.  This theory explains how individuals judge the messages they receive.  It predicts that individuals accept, or reject specific attitudes and messages.  Social Judgement theory has relative simplicity in that it is a fairly simple study.  It can be tested and proved false in that an individual can test the theory through reflecting on statements, which evoke various opinions.  The theoretical propositions within the theory are consistent with one another.  Social Judgement theory generates new hypotheses, expanding the range of knowledge, and it also has organizing power through organizing our existing knowledge about attitudes in our mind.

Social Judgement theory proposes the idea that persuasion is a two-step process.  The first step involves individuals hearing or reading a message and immediately evaluating where the message falls within their own position.  The second step involves individuals adjusting their particular attitude either toward or away from the message they heard.

Example of Social Judgement theory:
Read through these statements and recognize the variety of opinions they represent;
1. Student athletes should be given extra time to complete assignments.
2. Student athletes are for the most part lazy when it comes to schoolwork.
3. Student athletes should receive more time to complete assignments because their schedule is more hectic than the average student.
4.Student athletes should be treated like every other student.
5. Athletes should be able to skip class because they are tired from practices or games.
6. Professors should take extra time to tutor those student athletes who miss class.
Now, reread through these questions again and underline the statement that most closely represents your opinion, and run a line through the statement that is most objectionable.  Circle the statements you think are reasonable, and cross out the statements you reject.  Social Judgement theory predicts that people hear a message and they immediately decide whether they accept, reject, or remain noncommitted on the message.