Table of Contents
Intrapersonal Communication (Persuasion) Applied Contexts Last updated February 24, 2000 |
SPRING 2000 THEORY WORKBOOK INTERPERSONAL
CONTEXT
Social Judgement Theory Explanation of Theory: Communication parties experience internal, conflicting pulls causing relationships to be in a constant state of flux, known as dialectical tension. The pressures of these tensions occur in a wavelike or cyclical fashion over time. Relational Dialectics introduces the concept that the closer individuals become to one another, the more conflict will arise to pull them apart. Theorist: Baxter and Montgomery Date: 1988 Primary Article: Baxter, L.A. (1988). A dialectical perspective on communication strategies in relationship development. In S. Duck (Ed.), Handbook of Personal Relationships, pp.257-273. Individual Interpretations: There are three primary relational dialectics: *Connectedness
and Separateness
*Certainty
and Uncertainty
*Openness
and Closedness
Metatheoretical Assumptions: Ontological
Assumption:
Epistemological
Assumption:
Axiological
Assumption:
Critique: Relational Dialectics if a humanistic theory based on the idea that people are responding to the pulls and tugs that surround them in a relationship. It presents a practical hypothesis, but because it is unique to the situation, it becomes difficult to make generalizations. However, it does do an excellent job of explaning specific instances. Ideas and Implications: Relational
Dialectics is useful to apply in situations when trying to explain dramatic
or sudden changes in human communication behavior. The pressures
each pole (or dialectic) exerts is comparable to the waxing and waning
periods of the moon.
Example: An applicable example to help illustrate Relational Dialectics involves two college students in a romantic relationship, Jill and Josh. *Connectedness
and Separateness
*Certainty
and Uncertainty
*
Openness and Closedness
Relevant Research: Montgomery, B.M. & Baxter, L.A. (1998). Dialectical Approaches to Studying Personal Relationships.
Baxter, L.A.& Montgomery, B.M. (1996). Relating: Dialogues and Dialects.
Location in Eight (8) Primary Communication Theory Textbooks: Anderson, R., & Ross, V. (1998). Questions of communication: A practical introduction to theory (2nd ed.). New York: St. Martin's Press. N/A Cragan, J. F., & Shields, D.C. (1998). Understanding communication theory: The communicative forces for human action. Boston, MA: Allyn & Bacon. pp. 215-218. Griffin, E. (2000). A first look at communication theory (4th ed.). Boston, MA: McGraw-Hill. pp. 163-174. Griffin, E. (1997). A first look at communication theory (3rd ed.). New York: McGraw-Hill. pp. 179-191. Infante, D. A., Rancer, A. S., & Womack, D. F. (1997). Building communication theory (3rd ed.). Prospect Heights, IL: Waveland Press. N/A Littlejohn, S. W. (1999). Theories of human communication (6th ed). Belmont, CA: Wadsworth. N/A West, R., & Turner, L. H. (2000). Introducing communication theory: Analysis and application. Mountain View, CA: Mayfield. pp. 164-177.
Wood, J. T. (1997). Communication theories in action: An introduction.
Belmont, CA: Wadsworth. pp. 206-212.
Social
Judgement Theory
Model: N/A Theorists: Muzafer Sherif, Carolyn Sherif, Carl Hovland Original Conception: 1961 Primary
article:
My
interpretation of this theory is that when people receive messages (verbal
or nonverbal) they immediately judge where the message should be placed
on a scale in their mind through comparing the message with currently held
views.
Social Judgement theory is a scientific theory. Epistemologically there is one universal interpretation (one truth) in that people judge the messages they receive. Ontologically, this theory is deterministic in that an individuals behavior can be predicted. Axiologically, Social Judgement theory is value-neutral in that the theoretical propositions are objective and not biased. This theory explains how individuals judge the messages they receive. It predicts that individuals accept, or reject specific attitudes and messages. Social Judgement theory has relative simplicity in that it is a fairly simple study. It can be tested and proved false in that an individual can test the theory through reflecting on statements, which evoke various opinions. The theoretical propositions within the theory are consistent with one another. Social Judgement theory generates new hypotheses, expanding the range of knowledge, and it also has organizing power through organizing our existing knowledge about attitudes in our mind. Social Judgement theory proposes the idea that persuasion is a two-step process. The first step involves individuals hearing or reading a message and immediately evaluating where the message falls within their own position. The second step involves individuals adjusting their particular attitude either toward or away from the message they heard. Example
of Social Judgement theory:
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