The University of Kentucky Office of Public Relations and Marketing produces a steady stream of information about the University of Kentucky for dissemination through the news media and manages, implements and is responsible for the integrity of the University of Kentucky brand. UK Public Relations and Marketing is the main point of contact for media outlets to the university.

Aligned with President Eli Capilouto's vision to be an internationally recognized public institution with a commitment to our Commonwealth, UK Public Relations and Marketing communicates the story of the University of Kentucky through a variety of platforms. The team works with colleges, campus groups, students, faculty, staff, alumni and the media to contribute to the university’s reputation and its strong institutional image.