SPRING 2001 THEORY WORKBOOK

Table of Contents


General Contexts

Persuasion Communication 

Interpersonal Communication

Small Group Communication

Organizational Communication

Intercultural Communication

Mass Communication
 

Applied Contexts

Health Communication

Instructional Communication
 
 

Honors Capstone Home Page

Last updated February 14, 2001

HONORS:  COMMUNICATION CAPSTONE
SPRING 2001 THEORY WORKBOOK

PERSUASION CONTEXT
Click Here to See List of Theories

Message Context Defined

There are two types of messages, nonverbal and verbal. Examples of nonverbal communication are facial expressions, posture, gestures, tone of voice, touching, spacing and systematic use of time. Verbal communication can be divided into three disciplines; syntactics, semantics, and pragmatics. Syntactics is the relationship between words, and semantics is the relationship between a word and what actual object that word represents. Pragmatics is the relationship between words and behavior. We as communicators manage messages through verbal and nonverbal communication to create meaning in a given context. 

Persuasion In The Interpersonal Context

When in this context, one person is attempting to induce change in the belief, attitude, or behavior in one other person. For example: You persuading your Dad to give you money. 

Persuasion In The Mass Context

When in this context, one person is attempting to induce change in the beliefs, attitudes, or behavior of a group of people. For example: A charismatic speaker, like Martin Luther King. 

Tidbit: Interpretation of theories can fall into several contexts, it depends on how you interpret the theory. 

List of Representative Theories

Social Judgment Theory
Inoculation Theory
Balance Theory
Rank's Model
Source Credibility
Congruity Theory
Belief Congruency
Cognitive Dissonance
Taxonomy of Compliance Gaining
Reinforcement Theory
Information Manipulation Theory
ELM
Attribution Theory